Phone Love (“we”, “us”, or “our”) is an Indian retailer of mobile phone and laptop spare parts. We respect your privacy and are committed to protecting your personal information. This Privacy Policy applies to visitors and customers of our website (www.phonelove.com) and explains how we collect, use, and share personal data. Phone Love operates for customers in India and complies with India’s data protection laws (e.g. the IT Act 2000 and the new Digital Personal Data Protection Act 2023). For example, India’s IT Act Section 43A requires “reasonable security practices” for personal data, and the DPDP Act mandates obtaining explicit consent and limiting data use to its stated purpose
We collect personal information that you provide to us, as well as technical information via automated means. Typical data we collect includes:
Identity and contact details: Name, email address, and phone number. This allows us to set up your account, process orders (phone and laptop spare parts), and contact you about your purchases.
Location and address: Mailing/shipping address and billing information, collected when you place an order or register on our site. This is used to fulfill orders and communicate with you.
Payment details: Information needed to process payments (such as credit/debit card or UPI details) is collected by our secure payment gateway and is used only to complete your transactions.
Preferences and communication: If you subscribe to our newsletters or marketing, we collect your communication preferences and opt-in status.
Device and browser data: We automatically gather non-identifiable data when you use our website – for example, your IP address, browser type, device operating system, language settings, and pages visited. This information helps us optimize our site’s performance and provide a better user experience. We use technologies like cookies, web beacons, and server logs for this purpose (see below).
By providing the above personal information and using our site, you consent to our collection and processing of that data. All such data is treated as “Personal Data” under the Indian laws mentioned, and is handled in accordance with this policy.
We use cookies and related tracking technologies to improve your browsing experience and analyze website traffic. When you first visit our website, you will see a cookie consent banner. In compliance with India’s new DPDP Act, we will not use any non-essential cookies or trackers until you give explicit consent. Cookie categories include:
Essential cookies: These are required for basic site functions (shopping cart, account login, etc.).
Analytics cookies: We use tools like Google Analytics to understand how visitors use our site (pages visited, time on site, etc.). This data is aggregated and non-identifiable, and it helps us improve website features and performance.
Preferences cookies: These remember your settings or preferences (e.g. language, region) to personalize your experience.
Marketing cookies: With your consent, we may use cookies to deliver relevant ads or promotions (for example, reminders of items you viewed).
You can manage cookie preferences in your browser (see links below) and withdraw consent at any time. Note that blocking cookies may affect site functionality. For details on how we use cookies, see our Cookies Policy.
We use the personal data we collect for specific purposes, including:
Order processing and service: To fulfill your purchases (phone or laptop parts), process payments, arrange shipping, and provide customer support. For example, we use your email and phone number to send order confirmations, shipping updates, and notifications about your account.
Account management: To create and manage your user account, verify your identity, and respond to your inquiries or support requests.
Marketing and promotions: If you have opted in, we may use your email address or phone number to send newsletters, special offers, product updates, and other promotional materials. This is done only with your consent. (As one example, a common privacy practice is to collect email addresses “to send you service updates [and] promotional offers (if you opt-in)”. You may unsubscribe or opt out of marketing at any time.
Analytics and improvements: We analyze site usage and customer data to improve our services and website. For instance, Google Analytics helps us understand traffic patterns; as required by Google, we disclose this usage in our privacy practices. These analytics uses do not identify you personally.
Security and fraud prevention: To detect and prevent unauthorized activity or fraud, enforce our Terms of Use, and protect users. For example, we may check transaction data and device information against known risk patterns.
Legal compliance: We use data as needed to comply with applicable laws and regulations. For instance, we will disclose personal data if required by law enforcement or government agencies, or to protect our legal rights. We do not sell your personal information to unaffiliated third parties; we share data only with our trusted service providers as described below.
Each use of your personal data falls under a legal basis (consent, contract necessity, legitimate interests, or legal obligation) in accordance with Indian law.
We may share personal data with third-party service providers who assist us in operating our business, always under strict confidentiality and only for the purposes listed above. Categories of such third parties include:
Payment processors: Companies that handle payment transactions on our behalf. They receive your payment details only to process your order.
Shipping and logistics: Carriers and couriers who deliver products; they receive your address and contact info solely to fulfill delivery.
IT and data storage: Cloud hosting and database providers that store or back up data on our behalf. For example, we use secure servers located in India to host customer data (in line with legal requirements)
Analytics and advertising partners: We use Google Analytics (and possibly other analytics tools) to improve our site. These providers receive tracking data (cookies, usage metrics) under strict privacy terms. (Note: we comply with Google’s requirement to disclose the use of Analytics)
Social media and widgets: If our site includes social media buttons or chat features, those third parties may collect data as per their own policies. We recommend reviewing any linked third-party privacy notices before use.
As a practice, we explicitly do not sell your personal information to third parties for their own marketing. We only share data that is necessary for our operations and with providers who agree to safeguard it. In any business sale or transfer, your data may be disclosed to successor entities under confidentiality.
Under applicable law (including India’s DPDP Act), you have the following rights regarding your personal data:
Right to Access: You can request a copy of the personal data we hold about you. We will provide this information upon request, subject to legal limitations.
Right to Correct: If any of your personal data is inaccurate or incomplete, you may request corrections, and we will update it.
Right to Delete (“Right to be Forgotten”): You may ask us to erase your personal data when we no longer need it or when withdrawal of consent is applicable, unless we have a legal obligation to retain it.
Right to Withdraw Consent: If we rely on your consent for any processing (e.g. marketing communications), you can withdraw that consent at any time without affecting prior lawful use.
Right to Object/Restrict: You may object to or request the limitation of processing based on our legitimate interests (for example, targeted marketing). If you object, we will stop that processing unless we have compelling legitimate grounds.
Right to Data Portability: Where technically feasible, you can request your personal data in a machine-readable format and have it transferred to another service provider.
Lodging Complaints: You have the right to raise a complaint with India’s Data Protection Board or relevant authority if you believe our processing violates your rights.
We will respond to all valid requests regarding your personal data promptly. For example, the law explicitly states that individuals may request information about their data and exercise these rights.
We implement robust security measures to protect your personal data. These include technical controls such as encryption of data in transit (HTTPS) and at rest, secure passwords and access controls, firewalls, and regular security audits. We also enforce organizational measures like limiting access to data on a need-to-know basis, employee training on privacy best practices, and incident response planning. In line with the IT Act requirements, we follow “reasonable security practices” to safeguard sensitive data. While no system is completely risk-free, we strive to keep your information secure from unauthorized access, loss, or misuse.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including providing our products and services. For example, like many companies we keep account data for the duration of the customer relationship plus a defined period (such as three years) for legal compliance. After this retention period, we securely delete or anonymize your data. We also regularly review our records to delete any information no longer needed.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date of the latest revision will be indicated at the top of the policy. For material changes (e.g. new uses of data or new legal obligations), we will notify you – for instance, by sending a notice to your email or displaying a prominent notice on our website. We encourage you to review this page periodically to stay informed of how we protect your information.
If you have questions, concerns, or requests related to your personal data or this Privacy Policy, please contact our Data Protection Officer:
We aim to respond to all inquiries within 72 hours. You may also visit our website’s Contact page or customer support for assistance.
Last updated: July 2025. All quotes and references in this policy reflect current standards under Indian law and best practices.
Browser Cookie Settings: For instructions on managing cookies, you can visit the “Help” section of your browser: Chrome, Firefox, Safari, Edge, etc., or consult our Cookies Policy for more details.
Your continued use of the Phone Love website signifies your acceptance of this Privacy Policy.